The Process
We have been working with businesses and public sector organisations for more than ten years and we know that almost every one is working as hard as they can, and trying their best, however in some cases this still doesn’t seem to be enough. We stopped what we were doing and asked “why”? The result of this self-questioning is The Halo Process™. We realised that organisations that focussed primarily on ‘doing’ things, i.e.; working hard or doing things quickly, were not always the ones who were most successful. The most successful ones were those who thought about what they were delivering in terms of real benefits to their users and customers and designed their organisations around those needs.
The Halo Process™ is designed to help an organisation analyse the benefits it delivers to its customers and users using a new and unique form of measurement. It also offers a way of checking whether the people in the organisation want the same things and have shared goals. This is the organisation’s Halo. We have consistently found that those organisations that have a shared goal or vision are more successful than those who do not. We call this the ‘alignment’ of the organisation.
The Halo Process™ has been successfully adopted by a wide range of clients from global financial services organisations to smaller specialist suppliers, and in B2B, B2C and in staff studies. Tested by academics and organisations, it is proving to be one of the few new and proven business techniques available that can give a unique insight into how well an organisation is truly performing with answers on how it can become an even better business.
There are three distinct phases to the process, each phase is to a degree independent, but the overall process is linear.
Phase 1 is all about Discovery. What does the Halo of the organisation look like, is it bright or dim, helpful or not? Whether you are deploying Halo tactically to address a specific business issue or stategically across a whole business the result is a unique view of the organisation.
This stage will usually include a series of qualitiative 'assessments' using research based techniques such as focus groups, face to face and telephone interviews with staff and/or key customers followed by an interim reporting and results workshop .
The next step is to quantify the key findings using our easy to use web enabled research tool, Halo Online, through which organisations can easily discover the strength of their Halo. There are currently two surveys available – one for the organisation’s staff and one for its customers. These can be adopted separately or together to build a complete picture of the shape of an organisation. Using a step-by-step approach and using research-based techniques, respondents will be invited to respond to a series of questions about how they feel about working for or with an organisation.
These results will then be aggregated together and the first step of the Halo Process will be complete. At the end of the research stage, we will be able to provide you with a written report of the main findings, including narrative and ‘dashboard’ indicators, plus a step-by-step plan that will help you facilitate any changes within the organisation. If you have used Halo Online you also get access to our universe data to see how you 'fit' with other organisations in terms of delivering benefits. The outputs from this stage can be used as the basis of a series of workshops delivered to key groups across the organisation. This is what we call the Implementation stage, Phase 2.
After a while we would recommend repeating this process, to help you gauge the impact any changes have had in the organisation, as well as highlight your progress in strengthening the organisation’s Halo. In our experience, this Continuous Measurement (Phase 3) will ensure the organisation continues to be the best it possibly can be, realising tangible benefits for staff, customers and all other stakeholders.