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Going in the right direction ... full throttle

A while ago I was speaking at a gathering of CEO and CMO's about Halo and the need for it in organisation's to help them aim for and be the best they could. One of the delegates made the point that it would be wonderful to work for an organisation which had measurements which all the staff could be proud of. Not a controversial point, but how many of us actually do?

What would make you proud?
If you think about your own organisation I wonder what it would be that would make you proud?  When we measured our own customers the result which made me feel good was that our customers said our integrity was the thing which stood out, and that we do what we say we are going to do.  This is not so difficult for a small business but how do you do it if you are huge, with people all over the World, delivering diverse services to equally diverse customers?

Stand further back and let your trust do the talking
One thing I know from twenty years of market research experience is that most people want to do the best they can, and will do it for the vast majority of the time.  So whatever happens it is important not to get in their way when they are doing this, and offer encouragement on the days when they are not.

Getting in the way though, are the measures which people are not proud of ...
I know this is difficult, as it is very easy to imagine that the best way to control people is through measures and targets.  It also appears to work.  However being measured using hard, transactional measures i.e. measuring what people have done, will get in the way of having people be the best that they can.

If you measure the benefits which are being delivered rather than the things which are being done, trust comes as standard
The measures which people can be proud of are about the benefits which have been added to the organisation's users.  If the measures are clear enough then even someone a long way from the centre in a huge organisation will be able to see the difference they make.

We call these benefit measures Halo measures, and they make a big difference
We have helped numerous organisation's big and small, private and public solve what appeared to be impossible problems by focussing on the benefits they are delivering, rather than merely re-engineering their processes.  We can then give them a measurement system based on those benefits to keep them on course.

The end result is measures their staff can be proud of
It is pretty simple really, once you know what people want from you, and you align behind it you allow your people to be the best they can.

Back to the News listing...

  • "The tool has provided my company with a unique insight in to how we are viewed"

    Major outsource provider

  • "I couldn't believe the accuracy of results and the amazing insight I got"

    Global airline services business

  • "The 'External' survey should be absolute gold dust to a company"

  • "Halo should be a fundamental part of every company's toolkit"

  • "All results were presented in a very clear and unambiguous way"

  • "The Halo Works team have been fantastic to work with"

  • "The survey challenged my perceptions as to whether we were using the right measures to tell us whether we are doing a good job or not."

    Global consulting business

  • "I am and will continue to, recommending the survey to all my clients and I happily commend it to you, the reader."

    Global customer management and strategic consultancy

  • "The process has made the team stronger as each person can give their opinions anonymously."

  • "We now have a series of action points that we can measure the effectiveness of."

  • "The people at Halo were supportive and tremendously helpful."

  • "Halo is now part of our annual review."

  • "I cannot believe after twenty months, countless issues, consultants, workshops and brainstorms that we have finally solved this problem. Now thanks to the Halo Process we have made huge progress in just four weeks "

    Rydon Group CEO

  • “The Halo Works team hit every deadline, however tight, and the end results and workshop was great fun and we are still using the insights one year on.”

  • “The work The Halo Works did for us was so much better than anything else we have done in the past.”

    Construction Business

  • “If you want an excellent research agency, choose The Halo Works as they are the best there is.”

  • “The Halo Works are the only research company I recommend because they are consistently excellent.”

  • “I have always found The Halo Works to be very enthusiastic and innovative. I would not hesitate in using them again when needed.”

  • “I find them very professional with a good understanding of their and our business.”

    Airline handling business

  • “They are totally reliable and with real integrity. This alongside their excellent techniques makes them very good to have your team.”

  • “They are such a strong part of our team I sometimes forget they don't work for us.”

  • "Research and consultation is used throughout the authority to deliver an excellent service. The Halo Works have helped to make this happen, especially with the professional management of our Citizens' Panel"

    Chichester District Council

  • "We have worked closely with The Halo Works for a number of years and we have found them to be very supportive and professional in their advice and in the many consultation exercises they have helped us with".

    Strategy & Communications Manager- Rushmoor Borough Council

  • "The Halo Works have developed a good relationship with our staff and Councillors and have a sound understanding of the Council, the area and of local issues. These have proved helpful in their analysis, presentation and intepretation of our survey results".

    Rushmoor Borough Council

  • "The journey that we took with The Halo Works taught us a lot about ourselves and enabled us to understand what our customers really need from us"

    Rydon Group - Director of Strategy, Marketing and Communications

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