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Latest Blog: Would You Like To Know Why You Have The Customers You Have?

We have been talking about alignment for so many years now we are almost tired of saying it, however we can now show the end result of alignment, and prove how it works in action.

Our numbers show that an organisation will attract as customers those who are aligned with them, or in other words, you get customers who are similar to your own organisation.

What this means is that organisations can be fully masters of their own destiny.  If you want excellent organisations as customers then you need to be excellent at delivering benefits yourself.  As with all good scientists we tested this thesis on ourselves, along with a number of other much (much) larger than ourselves.

There are three tiers of delivery for benefits and outcomes.

Every organisation delivers the benefits they sell or provide to a greater or less extent and we use Halo to identify and then measure how consistently they deliver those benefits.

Top performers

If an organisation is  a High deliverer of benefits they are consistently delievering everything they say they will deliver.  These are the organisations we all love. They have motivated staff and everything just works.  They are great to work for, and with, although if your organisation is a low deliverer of benefits it will almost certainly be an uncomfortable relationship, and not necessarily long lasting, because a high delivery organisation tends to be powerful, and they will set high standards for those they work with.

Mid table - not oblivion

If  an organisation is in the middle two quartiles, we call these organisations a medium deliverer of benefits and outcomes.  They will sometimes deliver, and sometimes not.  It may be that they have some things which they do well and others which they never quite manage.  Organisations in these quartiles, can work with both High deliverers and Low ones.  They will be pushed if they work with those in the High tier, and it will be frustrating to work with Low performers.

Bottom quartile

The final quartile are those who are Low deliverers of benefits.  Organisations with significant scores in this box are vulnerable.  They will be attracting as customers organisations like themselves who are inconsistent deliverers.

Depending on the sector, they may see higher customer churn, more customer issues or complaints, almost certainly a great deal more stress.  The reason the people and therefore their organisation will be suffering from stress is because the people working there will not feel like they are making a contribution, or feel appreciated.  Couple this with a service provider, whose staff feel the same and you are in something of a vicious circle.

Use Halo to get the customers you want by being the organisation you want to be

Halo can show you where your organisation is right now, and give straight forward direction on how to move forward.  Everyone wins, you, your team, your customers and your stakeholders. Click this link to see how Halo Measures are presented to our customers.

If you would like to find out more about how our extensive research and consultancy services could benefit your organisation please call us on 01276 477445 or email me. Click here and go to the people page.

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  • "The tool has provided my company with a unique insight in to how we are viewed"

    Major outsource provider

  • "I couldn't believe the accuracy of results and the amazing insight I got"

    Global airline services business

  • "The 'External' survey should be absolute gold dust to a company"

  • "Halo should be a fundamental part of every company's toolkit"

  • "All results were presented in a very clear and unambiguous way"

  • "The Halo Works team have been fantastic to work with"

  • "The survey challenged my perceptions as to whether we were using the right measures to tell us whether we are doing a good job or not."

    Global consulting business

  • "I am and will continue to, recommending the survey to all my clients and I happily commend it to you, the reader."

    Global customer management and strategic consultancy

  • "The process has made the team stronger as each person can give their opinions anonymously."

  • "We now have a series of action points that we can measure the effectiveness of."

  • "The people at Halo were supportive and tremendously helpful."

  • "Halo is now part of our annual review."

  • "I cannot believe after twenty months, countless issues, consultants, workshops and brainstorms that we have finally solved this problem. Now thanks to the Halo Process we have made huge progress in just four weeks "

    Rydon Group CEO

  • “The Halo Works team hit every deadline, however tight, and the end results and workshop was great fun and we are still using the insights one year on.”

  • “The work The Halo Works did for us was so much better than anything else we have done in the past.”

    Construction Business

  • “If you want an excellent research agency, choose The Halo Works as they are the best there is.”

  • “The Halo Works are the only research company I recommend because they are consistently excellent.”

  • “I have always found The Halo Works to be very enthusiastic and innovative. I would not hesitate in using them again when needed.”

  • “I find them very professional with a good understanding of their and our business.”

    Airline handling business

  • “They are totally reliable and with real integrity. This alongside their excellent techniques makes them very good to have your team.”

  • “They are such a strong part of our team I sometimes forget they don't work for us.”

  • "Research and consultation is used throughout the authority to deliver an excellent service. The Halo Works have helped to make this happen, especially with the professional management of our Citizens' Panel"

    Chichester District Council

  • "We have worked closely with The Halo Works for a number of years and we have found them to be very supportive and professional in their advice and in the many consultation exercises they have helped us with".

    Strategy & Communications Manager- Rushmoor Borough Council

  • "The Halo Works have developed a good relationship with our staff and Councillors and have a sound understanding of the Council, the area and of local issues. These have proved helpful in their analysis, presentation and intepretation of our survey results".

    Rushmoor Borough Council