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Latest Blog: You'd better shape up ...

We do a fair bit of trend work here because Halo allows us to see the direction of travel for businesses and organisations. Also because we work with our clients for a long time we can see from the outside in how the World affects them, this allows us a unique insight in to the phenomen of how it is the universe of events which creates change as well as the organisation themselves. What we do is help businesses and organisation make that flow of change work for them not against, so what is the "flow" at the moment, and how can they help you?

Get your systems and processes working for you, rather than you working for them
Processes when they are the right ones, applied expertly and with precison strength of touch are brilliant.  However things are changing very fast and what worked a few months ago could be a real bind right now.  Therefore it is important to rigorously review process to make sure that they are flexible enough to move with the times and exact enough to deliver benefits to those using them and to your customers and users.
We are moving in to a period where business and organisations will need to be very much more accountable for their outcomes than they have ever been.  There is a distinction to be made here; in the past processes have been king, so if an organisation could show they have got the process right they might have been let off the hook, this will not be the case in the next decade.  What an organisation achieves in the way of service, value - either for money or for its customers and shareholders, staff contribution and service to the community will count for more than how much it outputs in processes. 

Commnicate more with actions, less with words
We have some of the very best customers at The Halo Works.  They are enlightened, sensible and very good at what they do.  What they also are, is humble.  They come to us when they see something which they think needs looking at and can do better, and this is what makes them so outstanding as service providers, be they public or private sector organisations.  This humility ensures that it is their actions which speak the loudest not their gorgeous communication campaigns (although some have those too).  We work hard here to ensure time and cost effective market research tools are available to find out what the issues are, then the most money, time and effort can be speant on fixing what has been discovered. 

This is the future.  Spend as little as possible on communication, and that means time as well as money, but as much as you can on implementing actions which make a difference.  Spin is a dirty word in great organisations, actions are the way forward

Shape your organisation to fit the need and deliver the benefits
There is a natural shape to great organisations but what has happened in the last decade is they have been pushed out of shape by external factors which don't help deliver the benefits they need to deliver.  The easiest way of understanding your best shape is to look at the line of sight from the benefits you need to deliver to ensure customers get what they are promised and work back through your processes from there.  If you can go further and work back from customer's aspirations; in a couple of years time you will be really motoring.  Once you have defined your shape, you can then look again at your processes an make sure you are running them with the right people, in the righ positions, doing the right job. Do this and whilst the next couple of years are unlikely to make you silly rich, you will have a great organisation, and after that who knows?

Put it into action
None of what we have suggested here is untested.  We are researchers so of course we have put them in place in numerous places.  They work, but they do need to be right when they are implemented, and monitored regularly.  We have a nifty way of monitoring them and a tried and tested way of ensuring that organisations are able to focus on these areas and if you would like to hear how then please call us on 00 44 (0)1276 477445.

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    Major outsource provider

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    Global airline services business

  • "The 'External' survey should be absolute gold dust to a company"

  • "Halo should be a fundamental part of every company's toolkit"

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  • "The survey challenged my perceptions as to whether we were using the right measures to tell us whether we are doing a good job or not."

    Global consulting business

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    Global customer management and strategic consultancy

  • "The process has made the team stronger as each person can give their opinions anonymously."

  • "We now have a series of action points that we can measure the effectiveness of."

  • "The people at Halo were supportive and tremendously helpful."

  • "Halo is now part of our annual review."

  • "I cannot believe after twenty months, countless issues, consultants, workshops and brainstorms that we have finally solved this problem. Now thanks to the Halo Process we have made huge progress in just four weeks "

    Rydon Group CEO

  • “The Halo Works team hit every deadline, however tight, and the end results and workshop was great fun and we are still using the insights one year on.”

  • “The work The Halo Works did for us was so much better than anything else we have done in the past.”

    Construction Business

  • “If you want an excellent research agency, choose The Halo Works as they are the best there is.”

  • “The Halo Works are the only research company I recommend because they are consistently excellent.”

  • “I have always found The Halo Works to be very enthusiastic and innovative. I would not hesitate in using them again when needed.”

  • “I find them very professional with a good understanding of their and our business.”

    Airline handling business

  • “They are totally reliable and with real integrity. This alongside their excellent techniques makes them very good to have your team.”

  • “They are such a strong part of our team I sometimes forget they don't work for us.”

  • "Research and consultation is used throughout the authority to deliver an excellent service. The Halo Works have helped to make this happen, especially with the professional management of our Citizens' Panel"

    Chichester District Council

  • "We have worked closely with The Halo Works for a number of years and we have found them to be very supportive and professional in their advice and in the many consultation exercises they have helped us with".

    Strategy & Communications Manager- Rushmoor Borough Council

  • "The Halo Works have developed a good relationship with our staff and Councillors and have a sound understanding of the Council, the area and of local issues. These have proved helpful in their analysis, presentation and intepretation of our survey results".

    Rushmoor Borough Council

  • "The journey that we took with The Halo Works taught us a lot about ourselves and enabled us to understand what our customers really need from us"

    Rydon Group - Director of Strategy, Marketing and Communications