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CASE STUDY: CONSULTANCY

ConsultSometimes, solving a problem in one area of an organisation highlights the need to address others elsewhere.

Background: Determined to grow but caught in a declining industry, our client had identified a new category where they could succeed with skills they already possessed
Organisation: Part of a prominent plc among the foremost in its field
Sector:  Critical logistical services
Challenge:  To refine a service proposition and values for success in new markets
Halo analysis: The existing proposition needed consistency and a clear message across all five continents
Halo solution: Adding the full suite of Halo research and measurement techniques to our consultancy skills, we helped shape a new offer and values to resonate with staff and customers. Our implementation work included devising strategies for training and communication
Results: Initially appointed alongside a global consultancy, we were awarded sole charge of the project within 12 months. The proposition and values established have helped the client become market leaders worldwide with sales in excess of £1bn from a standing start