Alison has spent the last twenty five years working with a variety of blue chip organisations including IBM, Cap Gemini, John Menzies and BMW, as well as public sector clients and a range of SME’s. Her comprehensive market knowledge and strategic expertise have enabled her and her team to implement effective research and feedback projects throughout entire businesses, with supremely impressive results.
Alison Bond is a vastly experienced marketer, published writer and director of The Halo Works Ltd. A Full Member of the Market Research Society, she has also been the main architect in the development of Halo, which uses cutting edge research led techniques to identify and measure the benefits and outcomes that an organisation delivers.
Alison lectures on Halo at various universities and until recently was the Assistant Course Director on CSSEM Masters Programme at Middlesex University. In between times, she sits on the board of various industry bodies, as well as acting as judge for several business awards’ panels.
Outside the Halo Works, Alison enjoys cooking, being outside, either planting things or watching her son play sport, although sometimes combining this with reading a book, if it is cricket. A keen swimmer, with an urge to be able to swim a bit further and bit faster than she currently does.